top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
ART DIRECTION FOR JUAN VARELA
Photography
Gianella Sotomayor
Stylist
Gianella Sotomayor
Client
JUAN VARELA
Date
2023
Location
Barcelona
Role
Creative direction & production
End-to-end production: from concept and moodboards to execution and delivery.
For Varela, a sustainable swimwear brand, I managed the full creative process. I developed the moodboard, selected props like fresh fruit, and organised the shoot in Barcelona during sunset to capture natural, golden light. The result is an editorial campaign that blends slow fashion values with lifestyle storytelling, highlighting authenticity, sustainability, and style.
bottom of page